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Publishing Departments

Publishing houses are complex, dynamic organizations made up of specialized departments that collaborate to bring books to life. This page provides insights into the main departments within a publishing company and highlights the essential roles they play in the journey from manuscript to market.

 

This department helps create audio-books. They cast readers for each book and produce the readings in-home or in a studio, working with the publisher and editor to ensure the best way to depict the story. Responsibilities include:

  • Arranging performer agreements

  • Selecting music

  • Making budgets and production schedules for each book

  • Deciding on new talent for the next audio project

  • Advising acquisitions and abridgments

 

Graphic designers and studio managers work together to create a cover and interior design for each book. The art department works closely with the editor, marketing director and publisher of the book. Functions include:

  • Scheduling/ budgeting with production

  • Gaining permission to use artwork

  • Directing design workflow and outside projects

  • Attending art and design brainstorming meetings

  • Performing photo and art archives to find the most suitable graphics

 

This department receives, arranges, manages, and edits book projects for publication while working with all the departments. Most publishing houses divide editorial departments by imprints (the specific name given to a line of particular books available from the publisher). Editors can use their imprints to manage specific projects. The daily functions of an editor include:

  • Preparing purchases for distribution to the production department

  • Creating relationships with authors, booksellers, and agents

  • Performing administrative duties

  • Attending editorial, design, and marketing meetings

  • Examining submissions and writing readers' reports

 

Finance and accounting take care of all the finances within each department and help make the best financial publishing decisions. The department oversees the following:

  • Regulating costs through internal auditing and outside research of alternatives

  • Creating business plans and models for the growth of company trend analysis

  • Accurately predicting the company's finances

  • Predicting, budgeting, and planning for department, books, and imprints

 

This department works with all employees in each department to ensure their health and happiness through benefits, rewards and recognition, organizing company events, and the hiring of new employees. 

  

The IT department is very important to a publishing house. This department oversees the development and maintenance of application and data architecture as well as the architecture/design of all databases and repositories to fit the needs of the publishing company. The IT department is charged with

  • Creating and maintaining current applications and business functions the applications support

  • Regulating the transition during technological upgrades

  • Designing and beginning processes for updating, maintaining, and communicating the Application and Data Architecture with IT staff and business

  • Evaluating the design of all databases

  • Setting standards for corporate data flows and file transfers

  • Analyzing new applications to enter the IT Production Environment

  • Be involved in the review, qualification, and recommendation process of new and emerging database technologies whilst working with the technology engineering team

 

This department uses negotiations and contracts with authors and packagers to guarantee the publication rights for each book. Legal and Contracts works with the publisher, executives, editorial, subsidiary rights, and design departments as well. The responsibilities of the legal and contracts department are the following:

  • Perform administrative duties such as mail, correspondence, answering phones, and responding to queries from internal and external parties

  • Preparing and approving all vouchers for advance payments due under such contracts

  • Preparing and routing rights reversion requests

  • Organization and alterations of the database for all pending 

  • Preparing extracts for negotiations prepared by administrator; approving extracts and verifying the royalty department has sufficient information to prepare accurate royalty statements for authors

 

This department is in charge of the books after purchase. The managing editorial department creates in-house procedures for regulation of the workflow from the manuscript to the published product. Working closely with the editorial and production departments, the managing editorial department ensures that the finished product meets expectations. Those in the managing editorial department have these responsibilities:

  • Negotiating signed agreements outlining budgets and procedures

  • Organizing production schedules 

  • Evaluating the entire work before going to press

  • Hiring and supervising the work/schedules for freelancers

  • Checking jackets and front matter

  • Readying author-reviewed, copyedited manuscripts for setting

  • Analyzing/trafficking sample designs 

  • Transferring author edits to the product

 

The marketing department oversees developing, maintaining, and implementing marketing strategies and policies for each book by combining the skills of publicity, promotion, advertising, online, and sales. The functions of the marketing include:

  • Preparing sales presentation materials like audio recordings, promotions, fact sheets, as well as other account specific presentation materials

  • Developing price strategies

  • Researching and maintaining relations with new markets 

  • Planning and regulating sales and marketing schedule such as book launches and planning meetings

  • Calculating the effectiveness of strategies

The promotion department is the liaison between the marketing and publicity directors. They use this connection to create effective campaigns to encourage sales. This department is in charge of supervising the creation of all catalogs, point-of-purchase, and promotional/sales materials. The promotion department has the following tasks:

  • Managing copywriting, design, and production functions of catalogs and promotion/sales materials

  • Evaluating effectiveness of the materials produced 

  • Regulating costs and workload by working with sales and marketing to remove unneeded promotional materials  

  • Preparing and issuing reports as well as participating in monthly meetings that determine page counts and prices, reprint orders and corrections, and the publishing plan for every title on the list

The advertising department purchases media space and develops ads paid for by the publishing company. This department works closely with marketing directors, editors, and publishers of titles to create an advertising plan to promote sales of titles. Each plan involves research and negotiation to provide better venues and cost-effective ways to advertise. The advertising department works with graphic designers, print/radio/commercial sales representatives, printing presses, and internal staff to aid the run of each ad. 

  

This department is responsible for securing raw materials for printing traditional books, maintaining relationships with vendors to make sure titles are high quality and finished on time, as well as predict inventory levels to learn when books need to be reprinted and the amount of books needed. 

  

This department oversees the production and manufacturing of each manuscript. Production is the liaison between editorial, design, and outside vendors to make and distribute the final product. The responsibilities of this department include:

  • Producing all materials between design and editorial/managing editorial

  • Checking on late and/or special schedules

  • Projection of paper quantities and production expenses

  • Negotiating with suppliers

  • Aiding in special projects when necessary

 

Publicity is in charge of promoting each book and author in the media without direct payment to the media communications. This department facilitates the publication of each title through mass mailings or pre-published works for review, author tours, and book parties. The following responsibilities are given to the Publicity department:

  • Scheduling interviews for media

  • Briefing and preparing authors for interviews

  • Creating media contacts

  • Developing and pitching each book to the media through a press release and/or phone

  • Sending out pre-publication materials 

  • Developing proper angles and pitches to the scheduling of bookstore appearances and special events

  • Modifying the databases for reviewers and media contacts

 

The publishing department supervises the entire cycle of a book from its purchases to the final product. Publishers make executive decisions for all manuscripts within assigned imprints while staying within budget. The publisher also supports book projects, strategies, and initiatives for the company or imprints. 

  

This department is in charge of managing policies and strategies utilized to sell books effectively by using all relationships and techniques. The department employees call on traditional bookstores, retail accounts, libraries, institutions, book clubs, online vendors, as well as additional special markets. The sales department is connected with the financial well-being of the company and regularly provides input upon the production of books to assure sales. Tasks include:

  • Maintaining relationships with customer headquarters to provide the best possible sales coverage

  • Developing promotional plans at the retail accounts and communicating with internal sales management to ensure execution at retail level

  • Collaborating with publishing group on the creation and design of promotional programs

  • Handling cooperative advertising with clients, author appearance set-up, and the development of in-store marketing plans

  • Helping with customer shipping, credit, and returns

  • Creating business plans on an annual basis for each assigned account

 

The subsidiary rights department looks for other sources of revenue for a book, like serials, book clubs, as well as paperback, audio, and e-book rights. The foreign rights department is also in charge of generating profit by selling the rights to publish the company's titles in other languages and markets. Duties of this department include:

  • Writing submission letters

  • Mailing manuscripts, proposals, and books to foreign publishers and agents, audio houses and paperback publishers

  • Collaborating with book clubs and sales for special editions 

  • Participating book fairs worldwide

  • Developing relationships with other publishers

  • Organizing co-productions with other publishers

 

This department is responsible for regulating, creating, and producing internet sites for a publishing house and developing relations with online marketing and promotional vendors. They must have knowledge of the current activities in the publishing house as well as communicate and launch these activities through current internet technologies. The web management department oversees the following responsibilities:

  • Developing online features and special promotions

  • Learning about upcoming online and Web production technologies

  • Helping in the creation of design and coding

  • Recruiting Web production and design firms 

  • Hiring and supervising freelance staff

  • Discussing with authors about the creation of author websites

  • Managing and maintaining all websites

  • Developing new web initiatives for titles and corporate communications

 

 


The Association of American Publishers (AAP) represents the leading book, journal, and education publishers in the United States on matters of law and policy, advocating for outcomes that incentivize the publication of creative expression, professional content, and learning solutions. As essential participants in local markets and the global economy, our members invest in and inspire the exchange of ideas, transforming the world we live in one word at a time.